The Aerende Ripple Effect

There will always be people who say individual choices and actions won’t make a difference to the troubles in the world. And it’s true that we do need systems change on a huge level.

But it’s also true that every single one of your purchases counts and we wanted to tell you why.

Each time you purchase from Aerende, you create a ripple effect of humanity that starts with the maker feeling human, valued, like they are seen. You make a difference to the organisation that supports them, helping generate revenue to keep their valuable work going. You make a difference to me, helping to demonstrate that the hard work and sacrifice is worthwhile. You make a difference to yourself, because you will know the satisfaction of owning a bowl or a tea towel or a candle that is handmade, unique, earth kind and you will experience the joy that comes with using those things every day. You make a difference to the world by rejecting systems that exploit and overlook marginalised and BAME people around the world in the name of capitalism. You make a difference to all the other business that Aerende nudges to consider alternative ways of doing things (which we know because big corporates want to work with us). You make a difference to the people around you, as they see the positive impact of shopping with care and consideration for our #lifeimprovinghomewares.

And for all of these differences that you, our customers, make every day, we wanted to say thank you. Now, give yourselves a big pat on the back and keep going!

July 01, 2020
The Aerende Ripple Effect
By Emily Mathieson

There will always be people who say individual choices and actions won’t make a difference to the troubles in the world. And it’s true that we do need systems change on a huge level.

But it’s also true that every single one of your purchases counts and we wanted to tell you why.

Each time you purchase from Aerende, you create a ripple effect of humanity that starts with the maker feeling human, valued, like they are seen. You make a difference to the organisation that supports them, helping generate revenue to keep their valuable work going. You make a difference to me, helping to demonstrate that the hard work and sacrifice is worthwhile. You make a difference to yourself, because you will know the satisfaction of owning a bowl or a tea towel or a candle that is handmade, unique, earth kind and you will experience the joy that comes with using those things every day. You make a difference to the world by rejecting systems that exploit and overlook marginalised and BAME people around the world in the name of capitalism. You make a difference to all the other business that Aerende nudges to consider alternative ways of doing things (which we know because big corporates want to work with us). You make a difference to the people around you, as they see the positive impact of shopping with care and consideration for our #lifeimprovinghomewares.

And for all of these differences that you, our customers, make every day, we wanted to say thank you. Now, give yourselves a big pat on the back and keep going!

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